1- Communication Studies in Africa: The Case for a Paradigm Shift for the 21st Century
Corresponding Author(s) : Eddah Mutua-Kombo
Revue africaine des médias,
Vol. 12 No 2 (2004): Revue africaine des médias, Volume 12, n° 2, 2004
Résumé
Dans les universités africaines, le paradigme employé dans le cadre de l’enseignement de la communication a toujours porté sur une certaine perspective centrée autour de la communication de masse ou les médias. Une telle orientation
s’explique par les dynamiques structurelles résultant de l’héritage historique colonial, mais également de cet intérêt théorique pour les médias, considérés comme des acteurs du changement. De plus, ce besoin de former des diplômés
en journalisme, en sciences de la radiodiffusion / télévision, en relations publiques et en publicité, a contribué à considérer ce paradigme comme étant la base de l’enseignement de la communication en Afrique. Dans d’autres contrées, cependant, cette discipline a connu un véritable essor dans le domaine de la communication humaine, à travers de multiples matières, telles que la communication interculturelle, la communication discursive, la communication
interpersonnelle, etc. Cet article prône un changement de paradigme, en affirmant qu’il est grand temps que cette discipline enseignée dans les universités africaines s’oriente davantage vers la communication humaine. Cela permettrait de mieux comprendre l’environnement africain de communication, tout en permettant aux universitaires de mieux relever les défis de développement, en se servant d’une perspective de communication, ceci dans divers domaines, tels que la résolution de conflit, les querelles interethniques, etc. Pour ce faire, nous suggérons la tenue d’un consortium réunissant les universitaires spécialisés dans la communication, ainsi que les diverses parties prenantes, afin que ceux-ci puissent engager des discussions sur les éventuelles nouvelles orientations de l’enseignement de la communication. Ce dialogue devra prendre en compte les dynamiques du passé qui ont servi de catalyseur aux changements.
Mots-clés
Télécharger la référence bibliographique
Endnote/Zotero/Mendeley (RIS)BibTeX
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- Ansu-Kyeremeh, K. (1997) Communication, Education and Development: Exploring an African Cultural Setting. Accra: Ghana Universities Press.
- Ansu-Kyeremeh, K. (2005) Indigenous communication in Africa: a conceptual framework. In K.
- Ansu-Kyeremeh (ed.) Indigenous Communication in Africa: Concept, Application and Prospects. Accra: Ghana Universities Press. Pp.15– 25.
- Asante, M., Newman, V., and Blake, C. (Eds.) (1979) Handbook of intercultural communication.
- Beverly Hills, CA: Sage Publications Awa, Njoku (1995) ‘The role of indigenous media in African social development’. In Nwosu, P. Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 237–251.
- Awa. Njoku E. (2005) ‘Combining modern and traditional media forms in promoting development
- objectives in Africa’. In K. Ansu-Kyeremeh (ed.) Indigenous Communication in Africa: Concept, Application and Prospects. Accra: Ghana Universities Press. Pp. 220–228.
- Blake, C. (1993) ‘Traditional African values and the right to communicate’. Africa Media Review, Vol 7 (3) 201–216.
- Blake, C. (1979) ‘Communication research and African national development: Some challenges for communication specialists’. Journal of Black Studies 10(2), 218–230.
- Boafo, Kwame S. T. and Wete, Francis (2002) Communication training in Africa: Model curricula.
- Paris: UNESCO (pp. 1–6). [See also L. Odiambo, S. T. Kwame-Boafo, A. Aznah, and C. Sy (2002), ‘Communication education and training in the 21st century: The African context (pp. 7–14). In Communication and Training in Africa: Model Curricula. Paris: UNESCO.]
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- Cushman, Donald P (1998) ‘Visions of order in human communication theory’. In J. Trent (Ed) Communication: Views from the helm for the 21st century (pp. 8–13) Needham, MA: Allyn and Bacon.
- Frey, L. Botan, C., Friedman, P. & Kreps, G. (1991). Investigating communication.
- An introduction to research methods. Englewood Cliffs, NJ: Prentice Hall.
- Lerner, Daniel (1958) The passing of traditional society. New York: The Free Press. McClelland, David (1961) The achieving society. Princeton, New Jersey: Van Nostrand Company.
- Moemeka, Andrew A (2000) Development communication in action: Building understanding and creating participation. Lanham, Maryland: University Press of America.
- Mohammed, Jubril (1995). ‘Development Communication Training in Africa’. In Nwosu, P.,Onwumechili,
- C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s
- perspective. Lanham, Maryland: University Press.
- Mukassa, Stanford (1995). ‘Towards a Pan African cooperation in satellite communication. An
- analysis of the RASCOM Project’. In Nwosu, P. , Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 253–275.
- Nordenstreng, Kaarle and Boafo, S.T. Kwame (1988). Promotion of Textbooks for the Training of
- Journalists in Anglophone Africa. Budapest: Mass Communication Research Centre.
- Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds.) (1995). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press.
- Nwosu, P., Taylor, D., Mutua-Kombo, E. and Alali, A. (2003). ‘Panel on expanding communication Studies in African Universities’. 13th Biennial Conference, African Council for Communication Education, Abuja, Nigeria. Olorunnisola, Anthony (1995) ‘Communication technologies for development. The broadcast media’. In Nwosu, P. , Onwumechili, C. and M’Bayo, R. (eds).
- Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 277–290.
- Opubor, A., (2004) ‘What my grandmother taught me about communication: perspective on African cultural values’, Africa Media Review, Vol 12 (1):43– 57.
- Ozoh, Hilary (1995). ‘Media use patterns in Nigeria’. In Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press.
- Schramm, W. (1964) Mass media and national development. Stanford, CA: Stanford University Press.
- Shopa-Mafole, Lyndell (2004) ‘Journalists and the information society in Africa’. Rhodes Journalism Review. South Africa, 11:17.
- Taylor, Donald S. (2002) ‘Africa and the information age’. In Africanwatch. Sacramento: CA. February/March, 31–32.
- Taylor, Donald (1995). ‘Audience activity and media use in Freetown, Sierra Leone. A uses and effects perspectives’. In Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press of America. Pp. 193–217.
- Taylor, Donald S. (1991) ‘Application of the uses and dependency model of mass communication to development communication in the Western Area of Sierra Leone’. Unpublished doctoral dissertation, Kent State University, Kent, Ohio.
- Taylor, D. S. (1981) The mass media and national development with reference to broadcasting in Sierra Leone. Unpublished Masters Thesis. University of Leeds, UK.
- Taylor, D. and Nwosu, P. (2001) ‘Afrocentric empiricism. A model for communication research in Africa’. In Milhouse, V., Asante, M., and Nwosu, P. (eds). Transcultural realities. Interdisciplinary perspectives on cross- cultural relations. Thousand Oaks, CA: Sage, Pp. 299–311.
- Ugboajah, Frank (1985) ‘Oramedia’ in Africa. In F.O. Ugboajah (ed) Mass communication, culture, and society in West Africa (pp.165–186). London: Hans Zell Publishers.
- Ugboajah, Frank (1985) Mass communication, culture and society in West Africa, London: Hans Zell Publishers.
- World Summit on the Information Society (WSIS) (2003) The Geneva Declaration of Principles and Plan of Action. Geneva: World Summit on Information Society Executive Secretariat. Africa
Les références
Alali, Andy (1995) ‘Communication infrastructure for development in Nigeria.’ In Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp.291–304.
Ansu-Kyeremeh, K. (1997) Communication, Education and Development: Exploring an African Cultural Setting. Accra: Ghana Universities Press.
Ansu-Kyeremeh, K. (2005) Indigenous communication in Africa: a conceptual framework. In K.
Ansu-Kyeremeh (ed.) Indigenous Communication in Africa: Concept, Application and Prospects. Accra: Ghana Universities Press. Pp.15– 25.
Asante, M., Newman, V., and Blake, C. (Eds.) (1979) Handbook of intercultural communication.
Beverly Hills, CA: Sage Publications Awa, Njoku (1995) ‘The role of indigenous media in African social development’. In Nwosu, P. Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 237–251.
Awa. Njoku E. (2005) ‘Combining modern and traditional media forms in promoting development
objectives in Africa’. In K. Ansu-Kyeremeh (ed.) Indigenous Communication in Africa: Concept, Application and Prospects. Accra: Ghana Universities Press. Pp. 220–228.
Blake, C. (1993) ‘Traditional African values and the right to communicate’. Africa Media Review, Vol 7 (3) 201–216.
Blake, C. (1979) ‘Communication research and African national development: Some challenges for communication specialists’. Journal of Black Studies 10(2), 218–230.
Boafo, Kwame S. T. and Wete, Francis (2002) Communication training in Africa: Model curricula.
Paris: UNESCO (pp. 1–6). [See also L. Odiambo, S. T. Kwame-Boafo, A. Aznah, and C. Sy (2002), ‘Communication education and training in the 21st century: The African context (pp. 7–14). In Communication and Training in Africa: Model Curricula. Paris: UNESCO.]
Cronen, Vernon E (1998) ‘Communication theory for the twenty-first century: cleaning up the wreckage of the psychology project’. In J. Trent (Ed) Communication: Views from the helm for the 21st century (pp. 18–38). Needham Heights, MA: Allyn and Bacon.
Cushman, Donald P (1998) ‘Visions of order in human communication theory’. In J. Trent (Ed) Communication: Views from the helm for the 21st century (pp. 8–13) Needham, MA: Allyn and Bacon.
Frey, L. Botan, C., Friedman, P. & Kreps, G. (1991). Investigating communication.
An introduction to research methods. Englewood Cliffs, NJ: Prentice Hall.
Lerner, Daniel (1958) The passing of traditional society. New York: The Free Press. McClelland, David (1961) The achieving society. Princeton, New Jersey: Van Nostrand Company.
Moemeka, Andrew A (2000) Development communication in action: Building understanding and creating participation. Lanham, Maryland: University Press of America.
Mohammed, Jubril (1995). ‘Development Communication Training in Africa’. In Nwosu, P.,Onwumechili,
C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s
perspective. Lanham, Maryland: University Press.
Mukassa, Stanford (1995). ‘Towards a Pan African cooperation in satellite communication. An
analysis of the RASCOM Project’. In Nwosu, P. , Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 253–275.
Nordenstreng, Kaarle and Boafo, S.T. Kwame (1988). Promotion of Textbooks for the Training of
Journalists in Anglophone Africa. Budapest: Mass Communication Research Centre.
Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds.) (1995). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press.
Nwosu, P., Taylor, D., Mutua-Kombo, E. and Alali, A. (2003). ‘Panel on expanding communication Studies in African Universities’. 13th Biennial Conference, African Council for Communication Education, Abuja, Nigeria. Olorunnisola, Anthony (1995) ‘Communication technologies for development. The broadcast media’. In Nwosu, P. , Onwumechili, C. and M’Bayo, R. (eds).
Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press. Pp. 277–290.
Opubor, A., (2004) ‘What my grandmother taught me about communication: perspective on African cultural values’, Africa Media Review, Vol 12 (1):43– 57.
Ozoh, Hilary (1995). ‘Media use patterns in Nigeria’. In Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press.
Schramm, W. (1964) Mass media and national development. Stanford, CA: Stanford University Press.
Shopa-Mafole, Lyndell (2004) ‘Journalists and the information society in Africa’. Rhodes Journalism Review. South Africa, 11:17.
Taylor, Donald S. (2002) ‘Africa and the information age’. In Africanwatch. Sacramento: CA. February/March, 31–32.
Taylor, Donald (1995). ‘Audience activity and media use in Freetown, Sierra Leone. A uses and effects perspectives’. In Nwosu, P., Onwumechili, C. and M’Bayo, R. (eds). Communication and the transformation of society. A developing region’s perspective. Lanham, Maryland: University Press of America. Pp. 193–217.
Taylor, Donald S. (1991) ‘Application of the uses and dependency model of mass communication to development communication in the Western Area of Sierra Leone’. Unpublished doctoral dissertation, Kent State University, Kent, Ohio.
Taylor, D. S. (1981) The mass media and national development with reference to broadcasting in Sierra Leone. Unpublished Masters Thesis. University of Leeds, UK.
Taylor, D. and Nwosu, P. (2001) ‘Afrocentric empiricism. A model for communication research in Africa’. In Milhouse, V., Asante, M., and Nwosu, P. (eds). Transcultural realities. Interdisciplinary perspectives on cross- cultural relations. Thousand Oaks, CA: Sage, Pp. 299–311.
Ugboajah, Frank (1985) ‘Oramedia’ in Africa. In F.O. Ugboajah (ed) Mass communication, culture, and society in West Africa (pp.165–186). London: Hans Zell Publishers.
Ugboajah, Frank (1985) Mass communication, culture and society in West Africa, London: Hans Zell Publishers.
World Summit on the Information Society (WSIS) (2003) The Geneva Declaration of Principles and Plan of Action. Geneva: World Summit on Information Society Executive Secretariat. Africa