Numéro

Vol. 48 No 4 (2023): Afrique et développement

4 - China in Africa with New Approach of Media Development

https://doi.org/10.57054/ad.v48i4.5575
Najamul Saqib Memon
Research Fellow, Institute of Sustainability Governance, Leuphana University, Lüneburg, Germany
Imran Ali Sandano
 Assistant Professor, Department of International Relations, University of Sindh, Jamshoro, Pakistan

Corresponding Author(s) : Najamul Saqib Memon

najamul.memon@leuphana.de 

Afrique et développement, Vol. 48 No 4 (2023): Afrique et développement

Résumé

Les médias de masse ont, non seulement, modifié le mode de partage de l’information, ils ont transformé le mode de politique, d’élaboration de la politique étrangère et de contact entre les peuples, dans leur utilisation comme moyen de soft power. Cet article porte sur les investissements chinois dans


le secteur des médias des pays africains et explore ce qui motive les énormes investissements chinois dans le paysage médiatique africain. L'étude est descriptive et basée sur des sources documentaires primaires et secondaires. Sur le plan méthodologique, elle utilise la recherche qualitative à travers l’analyse du contenu des théories de la « politique de soft power » et de la « diplomatie publique ». L’aide chinoise au développement des médias en Afrique est une manifestation de la stratégie chinoise de politique de soft power et d’application de la diplomatie publique. Cette étude affirme que le programme chinois d’aide au développement des médias soutient l’Afrique dans le développement de son infrastructure médiatique, ses techniques de diffusion et ses échanges culturels, qui influencent l’opinion publique africaine et offrent un contenu médiatique totalement différent de celui des groupes médiatiques dominés par l’Occident. En retour, cela aide la Chine à promouvoir une image positive d’elle-même et à conquérir les cœurs et les esprits des peuples du continent africain.

Mots-clés

Afrique Chine aide au développement médias diplomatie publique soft power
[1]
Memon, N.S. et Sandano, I.A. 2024. 4 - China in Africa with New Approach of Media Development. Afrique et développement. 48, 4 (mai 2024). DOI:https://doi.org/10.57054/ad.v48i4.5575.
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